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The problem is simple. It’s generally cheaper to buy the product that has a worse impact on its environment than the equivalent product that does less harm. Higher cost to planet does not translate to higher price to customer. Of course, this is due to the fact that businesses are rarely obliged to pay for the full toll their operations take on the world.
The Big Idea: The Sustainable Economy - Harvard Business Review (via mediafuturist)

Source: futuristgerd

    • #Economics
    • #Business
    • #Sustainability
  • 7 months ago > futuristgerd
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  1. magicwithin reblogged this from futuristgerd
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  5. livesofourdays reblogged this from futuristgerd and added:
    That is such a brilliant summary of what is wrong with the way that us first world inhabitants are living nowadays....
  6. deepthinking reblogged this from futuristgerd
  7. futuristgerd posted this

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